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Privacy policy

Privacy Policy

Last Updated: 09/10, 2025

BAKE USA, INC. (“we,” “our,” or “us”) recognizes the importance of data protection for our stakeholders (“you,” or “your”) and establishes this Privacy Policy (this “Privacy Policy”) to assist you in understanding how we collect and use the personal information (as defined below) you provide to us and to assist you in making informed decisions when using our site and our products and services.

What Information Do We Collect?

When you visit our website, you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our site.

In this Privacy Policy, “personal information” shall mean information that identifies, relates to, describes, references, and is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Specifically, we collect the following information:

  1. Registration Information
    You may provide us information about yourself, your company, and your practices when you make a purchase, register for certain services, or register for email newsletters and alerts. You may also provide additional comments on servicing your needs and interests.

  2. Email Information
    If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

  3. Commercial Information
    You may provide us your commercial information, such as purchase histories or tendencies, payment information (such as delivery address and billing address) when using our service or website.

  4. Website Use Information
    Similar to other commercial websites, our website utilizes a standard technology called “cookies” (see explanation below, What Are Cookies?) and web server logs to collect information about how our website is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website. We may also use small technology or pieces of code to determine which areas of the site users have visited and how users responded to them.

In particular, we have collected the following categories of personal information from you within the preceding twelve (12) months:

  • Identifiers

  • Customer Records Information

  • Characteristics of protected classifications under California or US federal law

  • Commercial Information

How Do We Use the Personal Information That You Provide to Us?

We may collect and process your personal information for the following purposes:

  • to operate our website and provide services to you;

  • to administer, operate, improve and expand our business activities (including developing new products and services; managing our communications; analyzing our products and services; performing data analytics; and performing accounting, auditing, and other internal functions);

  • to provide customer services;

  • to process your payment transactions;

  • to make available certain products and services to our customers and prospective customers;

  • to notify or communicate with you about important changes to our website, new services and offers we think you will find valuable; and

  • to comply with applicable legal requirements, relevant industry standards, and our policies.

You may notify us at any time if you do not wish to receive these offers by contacting us in accordance with the “Contact Us” section of this Privacy Policy.

What Are Cookies?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies.

Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Some of our business partners may use cookies that originate from their sites. We have no access or control over those cookies.

How Do We Use Information We Collect from Cookies?

As you use our website, the site uses its cookies to differentiate you from other users. In some cases, we may also use cookies to prevent you from seeing unnecessary advertisements or requiring you to log in more than is necessary for security.

Cookies, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our website and better serve our customers.

Cookies do not allow us to gather any personal information about you and we do not generally store any personal information that you provided to us in your cookies.

Selling or Sharing Information with Third Parties

At no time will your information be sold or shared to third parties.

Notice of New Products and Changes

Occasionally, we may also use the information we collect to notify you about important changes to our website, new products, and special offers we think you will find valuable.

As our customer, you will be given the opportunity to notify us of your desire not to receive these offers by contacting us in accordance with the “Contact Us” section of this Privacy Policy.

How Do We Protect Your Information?

Except as otherwise provided in this Privacy Policy, we will keep your personal information private and will not share it with third parties, unless such disclosure is necessary to:
(a) comply with a court order or other legal process;
(b) protect our rights or property; or
(c) enforce our Terms of Service.

Your personal information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit your personal information via secured and encrypted channels if you use a similarly equipped web browser.

How Do We Secure Information Transmissions?

Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email.

Some of the information you may enter on our website may be transmitted securely via Secure Sockets Layer (SSL), 256-bit encryption services. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP.

How Can You Access and Correct Your Information?

You may request access to all your personally identifiable information that we collect online and maintain in our database by contacting us in accordance with the “Contact Us” section of this Privacy Policy.

Certain Disclosures

We may disclose your personal information if required to do so by law or subpoena or if we believe that such action is necessary to:
(a) conform to the law or comply with legal process served on us or affiliated parties;
(b) protect and defend our rights and property, our site, the users of our site, and/or our affiliated parties; and
(c) act under circumstances to protect the safety of users of our site, us, or third parties.

What About Other Websites Linked to Our Website?

We are not responsible for the practices employed by websites linked to or from our website nor the information or content contained therein.

Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our website. Please remember that when you use a link to go from our website to another website, our Privacy Policy is no longer in effect.

Your browsing and interaction on any other website, including websites which have a link on our website, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.

How Long Do We Retain Your Personal Information?

We retain your personal information for as long as needed in light of the purposes described in this Privacy Policy.

The criteria used to determine our retention period includes:

  1. the duration of our ongoing relationship with you;

  2. whether there is any legal obligation to which we are subject; and

  3. whether there is a need to perform a contract to which you are party.

Your Consent

By using our website, you consent to our collection and use of your personal information as described in this Privacy Policy.

If we change this Privacy Policy and its related procedures, we will post those changes on our website to keep you aware of what information we collect, how we use it, and under what circumstances we may disclose it.

Provided, if you have consented to our processing of your personal information, you have the right to withdraw your consent at any time, free of charge.

Contact Us

If you have any questions or comments about this Privacy Policy or the ways in which we collect and use your personal information, or you wish to exercise your rights under the applicable laws, please contact us at:

Your Rights and Choices under the Applicable Laws

Depending on your jurisdiction, you may have several rights in relation to our processing of your personal information in accordance with applicable data protection laws, which may include the right to request access to, correct, or delete your personal information.

They may also include the ability to opt out of receiving notifications, promotions, offers, or other advertising from us.

If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”), provides additional rights regarding our information collection and use practices.

Rights of California Residents

The CCPA provides specific rights regarding personal information to consumers who are residents of California. The following parts of this section describe your rights and explain how to exercise those rights under the CCPA.

A. Right to Know
You have the right to know certain details about our data practices in the past 12 months. In particular, you may request the following from us:

  • The categories of personal information we have collected about you;

  • The categories of sources from which the personal information was collected;

  • The categories of personal information about you we disclosed for a business purpose or sold;

  • The categories of third parties to whom the personal information was disclosed for a business purpose or sold;

  • The business or commercial purpose for collecting or selling the personal information; and

  • The specific pieces of personal information we have collected about you.

B. Right to Delete
You have the right to request that we delete the personal information we have collected from you in the last 12 months.

C. Right to Opt-Out
While we do not sell personal information, in case you believe that there is a possibility that we begin to sell personal information, you have the right to tell us not to sell your information at any time.

At this time, we do not sell your personal information.

If you are a California resident and we know you are under 16 years of age, we will not sell your personal information unless:

  1. you are 13 years of age or more and have provided opt-in consent and confirmed that choice, or

  2. you are under 13 years of age and your parent or guardian has provided affirmative authorization of that sale.

If you or your parent or guardian has provided opt-in consent, you can change your mind at any time by contacting us in accordance with the “Contact Us” section of this Privacy Policy.

D. Exercising Your Rights under the CCPA
To exercise the above rights, please submit a request through our Online Form or contact us in accordance with the “Contact Us” section of this Privacy Policy.

In the request, please specify which right you are seeking to exercise and the scope of the request.

We will confirm receipt of your request within 10 days. We may require specific information from you to help us verify your identity and process your request.

If we are unable to verify your identity, we may deny your requests to know. If we deny your request, we will explain the reason why in our response.

E. Right to Non-discrimination
You have the right not to receive discriminatory treatment by us for exercising any of your rights.

F. Authorized Agent
You can designate an authorized agent to submit requests on your behalf. However, we will require written proof of the agent’s permission to do so and verify your identity directly.

We may require a copy of a valid power of attorney given to your authorized agent pursuant to applicable law. If you have not provided your agent with such a power of attorney, we may ask you to take additional steps permitted by law to verify that your request is authorized, such as by providing your agent with:

  • written and signed permission to exercise your rights on your behalf,

  • the information we request to verify your identity, and

  • confirmation that you have given the authorized agent permission to submit the request.